About a week ago, I commented on how Grand Theft Auto IV was the most expensive game ever produced. Well, GTA IV has broken other records too, namely, that of the largest grossing title in entertainment history. On its first day, GTA IV brought in approximately $310 million, with sales of around 3.6 million units. All told, at the end of its first week, GTA IV sold 6 million units, equalling $500 million in sales. About 60 percent of those sales went to the Xbox 360. While there are probably many reasons for the Xbox 360 version reigning supreme, probably the largest two factors are that there are simply more Xbox 360s out there and that Microsoft’s console will be receiving exclusive downloadable content come this fall, content that cost Microsoft $50 million to secure.
Filed under: Microsoft, PS3, Technology, Video Games, Xbox 360 Tagged: | Grand Theft Auto IV, Microsoft, Xbox 360
